Late last year we were approached by Skrillex’s record label, OWSLA, to direct and produce a video for his Dog Blood project. Dog Blood is Skrillex and Boys Noize and their single ‘Chella Ride’ is a high octane EDM track that needed something dirty and trippy.
We jumped at the chance of working with them and set out on a journey to create our most elaborate and detailed animation to date, mixing multiple techniques such as 3d, 2d, cel animation and live action footage to create a hybrid style that feels unique to the project. It was a rare chance to get the entire studio involved as well as a chance to collaborate with our sister company ilovedust on the design.
Directed and produced by Golden Wolf.
Creative director: Ingi Erlingsson
Art directors: Ewen Stenhouse, Oliver Munden
Producer: Ant Baena
Layouts / Storyboards: Jonathan Djob Nkondo
Design: Oliver Munden, Ben Beach, Ewen Stenhouse, Max Englehart, Stefan Falconer, Marie Ecarlat, Emmanuel Lantam
2D Animation: Tim Whiting, Stefan Falconer, Max Englehart, Eliza Cioca, Phillip Engström
3D Animation: Henry Purrington, Tom Purrington, Alex Fernandez, Benjamin Tron, David Calvet
Compositing: Alex Fernandez, Stefan Falconer, Max Englehart
Art directed for OWSLA by P R I M A R Y